Why We Buy: The Science of Shopping (Updated version)

I’m a one-woman man. I’m no multitask-er and I don’t serve two masters at the same time. The principle goes in everything I do. Except to what I eat and what’s on the table. But months ago, while I was checking my email for new blog entry feeds, I came across this particular book — Why We Buy: The Science of Shopping — it caught my interest instantly. And things went out of hand.

So, what happened to the I’m-a-one-woman-man; the I’m-no-multitask-er; and the I-don’t-serve-two-masters-at-the-same-time? It was been puffed out of my system and vanished into thin air immediately — I have had shelved a travel book that I was currently reading that time for this book.

Paperback edition cover

Why We Buy: The Science of Shopping is a book by retail guru Paco Underhill. It was originally published in 2000 and it has been updated three years ago to adapt to modern day shopping experience. I will not making a review of this book here but instead, you can read sumthinblue.com’s full review here.

What made me got a hold of this book is the content it offers. From shoppers’ behavior to experiences; store design and layout to visual merchandising; branding to packaging design; and etc. This book, I could say, is a primer to visual merchandising and retail environment design and I strongly recommend this book especially to the clueless graphic designers like me who wants to break in to retail store design and understand its fundamentals. It’s a great real-life resource material.

Book details:
Paperback: 320 pages
Publisher: Simon & Schuster; Upd Rev edition (December 30, 2008)
Language: English
ISBN-10: 1416595244
ISBN-13: 978-1416595243
Dimensions: 8.3 x 5.4 x 0.9 inches


About battlefield_man

Jocas A. See. Visual communication designer. And a casual tourist

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